About CEDAR

Oh hey.

 

I’m Sarah, I’m 28, I’m originally from Glasgow and now I work in London as Creative Content Producer for The Cambridge Satchel Company. 

 

So, as I said, my parents named me Sarah (which means Princess by the by, which I secretly kind of love) but when I say my name in a Glaswegian accent, it sounds a lot like Cedar. For my first whole week at university, people genuinely thought that was my name. And then it stuck. My uni friends all still call me Ceds, Little Ceds or Cedar The Scot and it reminds me of being 17, moving away from being home and studying drama surrounded by the best people I know. Hence the name of my blog.

 

ON WORK

My 9-5 is really varied and really creative and I wouldn’t have it any other way. I get to tell the story of the product, from designing the content strategy for the season to planning and producing still life and campaign shoots to writing our creative copy and blog content. Being able to really own the tone of voice and visual identity of a brand is incredible. When I first moved to London, I had a degree in drama and was working as a Deputy Store Manager for a fashion retailer. My five year plan was to weasel my way into Head Office for a company I loved and find out along the way what my strengths were. And that's what I did. 

 

ON LONDON

That brings me on nicely to my one true love. London. I really do think it’s the kind of city where nothing is completely out of reach. Things happen here that you couldn’t even dream up and I think it’s a great place to be when you’re starting out in your career. Don’t get me wrong, like any great love, London and I have a complicated, nuanced relationship and there are times when it all gets a bit too much. It’s a vibrant, bustling city but it can also be ruthless and, at times, lonely. But once you find your people and the quiet corners you can escape to together, the good more than outshines the bad.

 

The most exciting thing about living in a city like London is waking up on a weekend and always having a new place to go. You’ve never seen it all, you’ll never get bored. I love exploring and taking photographs. When I first moved to London and I didn’t really know anyone, I would leave the house on a Saturday morning with my camera, go somewhere I hadn’t been before and get lost a bit. I still thrive on finding beautiful coffee shops, places to eat pancakes, museums, walking routes, pretty gardens to read books, vintage shops, jazz bars etc and I’m hoping to use this corner of the internet review them and share the best ones with you.

 

ON WHAT MAKES ME HAPPY

Desert Island Discs, winged eyeliner, the sixties, whisky, my best pals, Wes Anderson films, girls supporting other girls, Tom Hanks, pancakes, making playlists on Spotify for every possible occasion/feeling, red lipstick, Paris, hand-written notes, Berets, taking photographs, Nora Ephron films, the ‘Wear Sunscreen’ song, quoting the 'Wear Sunscreen' song,  live music, telling stories, independent cinemas, Edinburgh, googling Alexa Chung, photo booths, rum and watching Oscar winner’s speeches for films I haven’t even seen.

 

ON MY STYLE

The bio for one of my favourite blogs Messy Nessy says: “As you might have guessed, my life tends to get a little messy but I like to think it’s still chic – like a Jean-Luc Godard film or something.” I whole heartedly agree and I’d probably use a similar sentiment to describe the way I dress. I really do believe in style over fashion and I like to dress up depending on how I’m feeling or how I want to feel. I love berets, A-line skirts and striped tops, anything that makes me feel a little more French or a little bit closer to being Jane Birkin is GREAT.